In 2004, the project “Nature’s 100 Best” (funded by UNEP) was launched to find sustainable solutions for economy and society which are inspired by the principals of nature’s Design. To support this project a team of scientists undertook a complete inspection of natural technologies that had been published in peer-reviewed articles. The US-Team identified 2,131 technologies and filtered those that showed a potential to fundamentally alter existing business models. 340 were found that could be bundled into systems functioning the way ecosystems do.
These technologies were then evaluated by a team of business strategists, financial analysts and public policy makers. The criteria used included the stage of development of the project, the amount of intellectual property used and the possibility of contributing to attaining the Millennium goals set by the UN. Also the extent of creating possible places of employment and the speed in which mass markets can be targeted were taken into account.
The ideas that are introduced on this site all have systemic elements, which implies that they solve more than one problem at a time instead of focusing on only one aspect. Their implementation in hundred of industries and the distribution among countries in the entire world will change the economy as we know it fundamentally – to more sustainability due to a higher added value.