The traditional way of beer brewing is considered a craft and strictly regulated by the German Purity Law. However during the past decades a few multi-national companies have emerged competing with each other in mass production and cutting costs wherever possible. They introduced chemical processes and even substitute barley with rice, which is cheaper. Now that cost cutting has come to its limit, it is time to look for new opportunities integrating new flows of income.
Brewmaster Jim Lueders proposes to use all resources which enter the beer brewing processes in order to produce more food, energy and jobs. The high amounts of spent grain are suitable as an ingredient for bread dough as well as substrate to cultivate mushrooms. These mushrooms can be used, for example, to prepare vegetarian sausages.
Beer, bread and healthy sausages - now just add some good mood and you have all you need for a real Bavarian party!