Have you ever wondered how to make renewable energies more attractive for consumers? The price per kilowatts per hour is still considerably higher than the one for fossile or nuclear energy, even if modern turbines have a hundred times more output now than what was technically possible 30 years ago.
While governmental subsidies can absorb additional inversion costs for the installation of wind energy, they cannot do so with the price per kilowatt per hour of electricity. However, a proper entrepreneurial strategy can earn the cost of renewable energy from the customer by a win-win solution.
The Swedish island of Gotland "exports" wind: the agricultural company Ryftes powers its machines and warehouses by wind energy. Part of the produced carrots are converted into carrot cake within the company and exported to all over the world branded as "cake completely produced by wind energy". This Unique Selling Proposition (USP) could convince a large number of consumers. The revenue is used by the company to finance the wind turbine. A typical example for the Blue Economy: Use what you have locally available to create an added value.
