The natural world has already solved many of the sustainability challenges humanity faces in ingenious, unexpected, and even counter-intuitive ways. Gunter Pauli’s book, The Blue Economy, opens the door to a fresh, forwardlooking field. The pioneering advances it profiles will quickly persuade business and government leaders to explore and develop the cutting-edge sciences at the foundation of these new developments.
Widespread adoption of the framework proposed in The Blue Economy can provide a solid rationale for implementing the agenda of the Convention on Biological Diversity and the missions of organizations like UNEP and IUCN.
Our Earth has always been our greatest resource, and this book cites 100 new reasons why investing in both local and global ecosystem sustainability is even more valid and central today. If we follow the logic of nature we can create a foundation for societal sea-change and economic transformation that manifests from the ground up.